La French Tech x CES
Havas Events was tasked with designing and producing a conference for Business France within CES 2016. Guests were secured hotel arrangements at the The Linq Hotel. The main objective was to support a new label “La French Tech” to promote French start-up presence at CES.
To achieve the main objective, Havas Events created a photo opportunity involving all CEO’s of all French start-up using a promotional hash tag with an LED French flag. In addition, a conference was organized with a special guest speaker, Emmanuel Macron, who was the French Minister of the Economy of Finance. He debated the future and the potential of the French start-up in the Global economy.
The event reached approximately 700 guests.